Service

Media Planning & Buying

Plan the campaign before the spend starts.

Overview

Media Planning & Buying

We help define target markets, channels, budget allocations, media windows, campaign objectives, approval routes and reporting expectations before launch.

Each engagement is shaped around the client’s market, budget, audience, platforms and reporting requirements. The objective is to make the campaign easier to approve, launch, manage and review.

  • IncludedAudience and market review
  • IncludedChannel mix and budget allocation
  • IncludedMedia plan and buying schedule
  • IncludedCampaign launch priorities
  • IncludedCost, timing and reporting assumptions
Typical outputs

What clients receive.

01

Clear media plan

Prepared as part of the agreed campaign scope or engagement structure.

02

Defined budget lines

Prepared as part of the agreed campaign scope or engagement structure.

03

Channel-by-channel rationale

Prepared as part of the agreed campaign scope or engagement structure.

04

Launch checklist

Prepared as part of the agreed campaign scope or engagement structure.

05

Spend reconciliation notes

Prepared as part of the agreed campaign scope or engagement structure.

Best fit

When this service helps.

This is useful where a client needs professional paid media support, more organised campaign operations, clearer reporting, or extra capacity around campaign launch and optimisation.

Discuss this service